
Opinion: How to make money on the South-European housing?
In a crisis, investors are biding their time, or save. However, it is now investing in European real estate sites can be particularly beneficial, according to market analyst, deputy director of real estate agency «Bekar» Nikolai Lavrov.
Nicholas, what is due to your belief that it is now in foreign real estate markets can make good money?
The logic is simple. The mortgage crisis the U.S. is not spared either one of the world economy. All markets in varying degrees affected. Over the past year, real estate fell from 10% to as much as 70% - depending on the segment and country. Now, according to analysts, the peak of lower prices in most markets already passed. Therefore, invest in real estate cheapened, investor guarantees a profit at a minimum because the post-crisis period, its market value will increase. Moreover, by calculating what the market has already experienced a fall in prices, you can minimize investment risks. If we know that, for example, real estate in Latvia only in the first quarter of the year fell by almost half, respectively, the risks of investing in real estate this Baltic republic is significantly lower. The probability of a second crisis, and another huge drop in prices, will agree, is small.
Is it convenient for Russia's national business - foreign real estate? It is in Russia to tune the scheme to work with such investments?
To date, more than half of Russia's foreign real estate buyers purchase items for themselves. The fact that real estate abroad - is a ready business project with a return of 8% per annum, in Russia know at the idea. Of course, there is progressive investors, who have long been earning on this money, but their number is limited. In large real estate agencies established pattern of work on such projects. And it is not as complicated as it may seem. The problem is that the market does not have enough information about this area of business lacks the scale in co-operation of St. Petersburg and foreign tourism companies and realtors.
For example, in recent years in Russia is actively developing the South-European direction of tourism, when married couples with children go on the Mediterranean coast and a month or so live in villas or apartments. And the most popular small spa town at a considerable distance from the airports. In such places are not so many tourists, because there is a rest mostly local residents. It is a quiet, peaceful and safe holiday. Moreover, increasingly Russians think about buying for themselves villas and apartments in these locations.
In Italy, for example, a domestic buyer will give a mortgage on the villa at 4% per annum. Given the wide range of offers on the market in relation to the crises of economy buying a country house in Italy is becoming cheaper and more attractive alternative to similar acquisitions in the «promoted» resorts or in Russia.
However, this popular tourist area completely covered by any tour operator, nor realtors. Losing potential revenue, but in today's environment is critical.
What were the amounts in question, when are you talking about the profitability of real estate in the south of Europe?
If we are talking about investing in real estate in places remote from the mass flow of tourists, the most profitable sites are villas and apartments economy and comfort-class. This season rental villas comfort-class is estimated at € 10-15 thousand for the three summer months. Given the fact that the purchase of such houses cost so far in the € 300-400 thousand, you can roughly calculate that the payback of the object subject to a professional management company - the question 30 years.
Moreover, resort real estate, in my opinion, a more attractive option for investors. First, the northern people are always attracted to the sun and water, so the popularity of real estate in sunny countries on the coast among the Russians are always high. Secondly, only four to five months of «high season» property on the coast will bring more rental income than the apartment in the city for a year. Moreover, in the same season of the Cote d'Azur - always.
And why European markets? It is believed that, for example, the Asian real estate can earn much more.
But you can lose much more. Many Asian property markets at the moment developed significantly less than European. The profitability of some projects there is actually higher. By the weak competitive environment. But the risks are disproportionately. To do business in Asia, need to feel very thin market, the economy, to know all the features. The foreign investor is there to date, very unsecure. We also appreciated stability. Especially now.
Most people who now have an opportunity to invest in foreign real estate - people with the Soviet past. For the Soviet man of Europe, among other things, related to the culture (history, literature) of the European countries, in this culture have grown and nurtured today's investors. Therefore, Europe as a place for them more attractive.
What is not enough to ensure that the direction of South-European real estate has become the most profitable?
Most importantly, what is missing - information. To attract investors, must at least inform them of the possibility of profitable investment of money, you need to educate people. Cooperation professionals real estate market and tourism would not only educate potential investors, but also facilitate the clearance of long-term visas, to neutralize the problems associated with the language barrier, and so on. Partnership with European colleagues would help to establish a pattern of acquisition and subsequent management of objects of foreign real estate. All these links useful to generate a framework of international cooperation. As mentioned at the forum INFOREAL, you must create an association of professionals who will develop this trend. Of course, with the support of the State, any initiative would develop faster.